Microsoft is readying the first limited beta of its forthcoming Web analytics tool for release, it hopes, later this summer. Code-named Gatineau, the product aims to compete with Google Analytics, which is already on version 2. So Microsoft has some catching up to do with Google.
The company began a limited alpha test of Gatineau in early January. Thomas said at the time that the company is hoping to launch version 1 by the end of 2007 but stated that was a goal, not a promise.
Meanwhile, Google Analytics version 1 was released more than a year and a half ago, and version 2 shipped in early May.
Microsoft's Gatineau will, of course, integrate with Microsoft's adCenter – its own pay-per-click engine. But at least one potential user who attended a recent Microsoft briefing in London, hinted on his blog that Gatineau will also provide integration with Google's AdWords.
Source: InternetNews
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