Airtel launches Regional Portal

Mobile service provider Airtel became the first in South India and second in the country to launch a regional language value-added services (VAS) portal on Friday.

Its Kannada VAS portal was launched in Mysore enabling customers to download ring tones, devotional songs, dedicate a song to their loved ones or download and listen to special superstar content. Astrology, news and other services will be made available shortly on the portal.

Launching the new portal Karnataka’s CEO of Bharti Airtel Mobile Services V Venkatesh said Airtel has chosen Mysore to launch the Kannada portal as it was the cultural capital of Karnataka. Source: Business Standard