Recent eBay consumer research revealed that a large segment of Indian online users did not shop online due to complexity. With the new fast and easy Fixed Price shopping experience, eBay India is seeking to extend the segment of users it addresses to include these non-shoppers.
The study also showed that the three things that online shoppers seek most are wide variety, attractive prices and convenience. eBay India, with over 100,000 items for sale and 2500 categories, offers Indian consumers great variety of products to choose from. As an online marketplace, it has sellers from every level of the distribution chain whether manufacturers, distributors or retailers thereby having a wide range of products and price points. Now, the new eBay 3-step checkout enables online shoppers to experience easier & faster shopping.
Rajan Mehra, Country Manager, eBay India, says, "While auctions will always be an important part of the eBay India business, we've also noticed that a large number of our sellers and buyers who trade in new items in categories such as electronics, mobile phones and computers prefer the Fixed Price format. Enhancing the user experience is an important area of focus and we are confident that evolving our Fixed Price buying format will consolidate our market leadership in Indian online shopping. We hope this will encourage more internet users to make their first ecommerce purchase."
Fast Checkout for 'Buy it Now' Listings: eBay India now offers quick checkout for the fixed price shopper with a three step buying & payment flow which can be completed in seconds.
Shopping Cart for a complete shopping experience: Buyers browsing through the site can now shop for multiple items from multiple sellers and add them to their shopping cart. Once your shopping spree is done, you can visit your shopping cart and checkout all your items later.
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