Harish Bahl, On Yahoo buying stake in Tyroo

Q) What Initiated the deal? What benefits will Tyroo and Yahoo gain out of this deal.?
A) There was a need and value at both ends. Tyroo is one of the biggest ad networks in India. Yahoo was looking at being a part of India. They have made their presence felt globally but do not have a foothold in India in the Online AD Network Business. This is the prime reason for yahoo.

While for Tyroo there are 3 reasons.

1) We saw value in the deal. Yahoo brings with it, its international exposure, their experience and technical knowledge hence helping us make our learning curve smaller.
2) Being associated with a global company helps Tyroo go Global.
3) Access to global advertiser base that yahoo leverages.

Q) How does Tyroo plan to reinvent itself, now that it has joined hands with yahoo?
A) Tyroo and Yahoo will work independently. We will leverage our synergies but will not be detrimental to each other. This is an understanding that the deal brought with it.

We are also looking to explore the SME segment. Bring more feet to the streets and gain advances in the technological front.

Q) Is Tyroo looking at the international market yet?
A) No, atleast not in the immediate future. We are currently focusing on India and looking to build a strong network here.

Source: WATblog