The Tourism Ministry's Incredible India website on Wednesday acquired a business dimension with the launch of an e-commerce platform that will allow firms to conduct a host of travel-related activities
The platform, developed jointly by the Ministry along with EVIIVO, a tourism e-commerce company, is accessible on the main site www.incredibleindia.org and will facilitate small and medium industries to conduct a host of travel related business activities, mainly booking of accommodation at the destinations.
Launching the e-commerce platform, Soni said the website has proven to be "singularly the most effective way" to increase tourist inflow - from 3.9 million to 4.43 million from year 2005 to 2006.
Source: DNAIndia
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