Microsoft is announcing changes to its privacy policy that set a time limit on how long the company will retain data about customer queries through its search engine.
The policy, seen as an attempt to distinguish itself from Google, also allows people to opt out of targeted ads by third-party advertisers using Microsoft's Windows Live service.
Microsoft will retain the search data for 18 months for several reasons, Cullen said. Search engines rely on analyzing large amounts of data over time to deliver relevant results.
Separately, Microsoft and Ask.com proposed that search providers, online-advertising companies and privacy advocates come up with a common set of global privacy practices for data collection and use.
Source: SeattleTimes
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