MORE THAN 59 MILLION PEOPLE on average--representing 37.3% of all active Internet users--visited newspaper Web sites during the second quarter of 2007.
This is a 7.7% increase over the same period a year ago, according to a custom analysis provided by Nielsen//NetRatings for the Newspaper Association of America. It is level with first-quarter 2007 visits.
These same visitors generated nearly 2.7 billion page views per month throughout the second quarter, the NAA reported Monday. That compares to slightly more than 2.5 billion page views during the same period last year. It represents a decrease from 3.0 billion page views in the first quarter.
In addition, time spent on newspaper Web sites is increasing, the research showed. Users spent a combined 7.2 billion minutes browsing newspaper Web sites during the second quarter during nearly 1.4 billion total visits.
Average second-quarter reach increased to 37.3% in 2007 from 35.56% in 2006.
May 2007 set a record for most monthly visits on record with more than 60 million people visiting newspaper Web sites--a 6.7% increase from the same period a year ago.
While print classifieds are tanking, online classifieds are proving to be a key area of revenue growth for both companies.
Source: MediaPost
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