Salesforce.com plans to introduce changes to its controversial "AppStore" referral program next month, moving from a flat margin fee structure for participating partners to an optional "a la carte" plan allowing partners to pay directly for the services they use.
Salesforce.com introduced a voluntary program earlier this year under which partners who agree to pay 10 percent of first-year revenue from sales influenced by AppExchange or Salesforce.com's direct sales staff receive more attentive sales and marketing assistance from the company. Next month, it was slated to increase fees to 25 percent for AppExchange partners enlisting for "premium" referral services. In the past, some partners had chafed over high fees charged for the program.
Also in August, Salesforce.com will roll out a major update to its hosted, on-demand CRM service. The update will include the launch of Apex, the programming platform that will allow customers and partners to built atop Salesforce.com's infrastructure to intensively customize their Salesforce.com deployments and create non-CRM add-on hosted applications. Salesforce.com hopes Apex will help it evolve beyond CRM and become the infrastructure provider for the broader SaaS (software as a service) ecosystem.
Source: crn
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