Sony has launched an online video site to harness the talent emerging across the web on sites such as YouTube that show user-generated content.
The company has turned the video-sharing site Grouper, which it bought last year for $65m (£32m), into a site where users compete for distribution and development deals. The renamed Crackle.com hopes to show higher-quality content than the amusing pet antics that populate YouTube.
It has invited users to submit content, which will be judged by the audience and a team of editors.
Winners of the site's quarterly competitions will be flown to Los Angeles to pitch for the theatrical release of their film, or discuss their ideas for films or TV programmes with Sony executives. Sony will also offer up-front cash payments to some producers ranging from a few thousand dollars to over $10,000.
Crackle already hosts 1,000 professionally produced videos and Sony has created a unit called Crackle Studios to produce its own segments for the site.
Source: Telegraph
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