Yahoo Taps Novarra

Another win for Novarra. The mobile Internet content optimization company that has struck deals with Vodafone, 3 in Italy and Hong Kong and US Cellular, has sealed a deal with Yahoo to repurpose Internet sites that appear in its oneSearch results.

The Yahoo service will likely avoid the hiccups that marked Vodafone’s launch last month.

Made-for mobile sites may be good when it comes to presenting and selling commodity content. But users – as they come to embrace browsing with their mobiles – will naturally expect to see and access the Internet sites they know and love. Any approach that attempts to limit their freedom to surf the Internet, or lock them into a mobile Web-only experience, is doomed to failure.

Source: MSearchGroove