Info Edge (Naukri.com) has launched a professional networking site, Brijj.com, reports WATBlog. From the About Us page, the mandate of the site seems fairly similar to Linked In - introductions, business opportunities and jobs.
During a recent earnings call, Naukri CEO Sanjeev Bikhchandani had explained their need for a professional networking site: Job sites don’t tap passive candidates, and Bikhchandani believes that a networking site can plug that gap. Naukri.com has a database of over 10 million resumes, and a possible integration with Brijj gives it the opportunity to engage better with those for whom Naukri goes off the radar when they’re not looking for a job.
However, Naukri is not the first Indian company to try the professional networking site. Rediff had launched Connexions as a professional networking site, then there’s also Techtribe, which recently received funding from Canaan Partners; they’re attempting the reverse: a tech networking site trying to make inroads into the tech jobs space with a referral system.
Source: ContentSutra
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