Google Inc. plans to expand into video-game ads, applying some of the same concepts it used to build its Internet empire.
But the company won't be making video games, said Bernie Stolar, Google's games evangelist, seeking to allay any competitive concerns among an audience of casual video-game publishers and developers Wednesday at a conference in Seattle.
The company said publishers will be able to use the Google system to put advertising in their games, and collect revenue. Advertisers, in turn, will be able to work through the Google system to buy ad space within games.
Source: Seattlepi
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