Internet advertising to grow ten times by 2009

ZenithOptimedia predicts that internet advertising will grow phenomenally from Rs 210 crore in 2006 to Rs 2,250 crore in 2009

Highlights of the report
* Ad spend on internet to double by end of 2007, to Rs 450 crore
* From a contribution of one per cent of the ad pie in 2006, internet will contribute 6.8 per cent by 2009
* Advertising on the internet will overtake radio, cinema and outdoor by 2009
* After the doctom bust in 1999-2000, internet advertising has grown most, by 145 per cent, between 2005 and 2004
* In 2006, of the Rs 210 crore spent on advertising, Rs 117.6 crore was spent on display advertising, Rs 50.4 crore on classified and Rs 42 crore on search
* In 2009, spends on classified advertising will be the highest at Rs 900 crore, followed by search at Rs 742.5 crore and display at Rs 607.5 crore
* 27 Indian dotcoms were funded by venture capitalists in 2006, compared to two in 2005
* The average investment in the first four months of 2007, at $5.25 million, is higher than all the average investment in the same period in 2006, at $4.75 million

Source: ZenithOptimedia