Google expands print advertising service

Google Inc. said it is expanding its print advertising program, Google Print Ads, to include any of its subscribers to its AdWords service.

Google said any advertiser or ad agency with an AdWords account can buy print advertising from its network of 225 newspapers, which include The E.W. Scripps Co., Freedom Communications Inc., Hearst Newspapers, GateHouse Media Inc., Gannett Co., MediaNews Group Inc., The New York Times, The Seattle Times Co., Tribune Publishing Co. and the The Washington Post.

Google Print Ads gives publishers access to new advertisers, the company said.

Google began its Print Ads program in November 2006 with 100 advertisers and 50 newspapers.

Source: ComputerWorld