WPP, one of the largest global marketing communication groups, is planning to team up with venture capital funds to expand its digital and online advertising business in India. The group has already adopted this model in China.
In India, WPP controls or partly owns close to 40 communication agencies across the advertising, public relations, direct marketing, media services, branding identity and market research verticals. Its agencies include O&M, JWT and IMRB, among others.
WPP also plans to introduce 24/7 Real Media, a digital marketing firm, in India and the rest of Asia.
Source: BusinessStandard
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