Discovery Communications Inc. has bought the Web site TreeHugger.com for an undisclosed price.
TreeHugger.com will be a part of Discovery's planet green initiative the media company is launching in early 2008. The initiative is to develop programming related to the environment, sustainable development, conservation and organic living.
Discovery, which owns cable television networks TLC, Discovery Channel, Animal Planet, Discovery Health and The Science Channel, is launching the planet green television channel in 50 million homes.
"Bringing TreeHugger.com into the Discovery family gives it the resources to continue doing what it does best: bringing green living to the masses," said Discovery president of digital media and business development Bruce Campbell.
TreeHugger.com was founded in 2004 and has 1.4 million unique visitors every month. The Web site has an archive of 13,500 posts, including blog posts.
Source: BusinessJournal
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