Msnbc.com has launched an online vertical advertising networks for TODAYshow.com, "TODAY's" home on the Internet, and its Politics section, politics.msnbc.com, via a partnership with Pulse 360 for its Publisher's Vertical Network(tm) (PVN).
Msnbc.com's vertical advertising networks will offer smaller publishers increased revenue opportunities and access to msnbc.com's award-winning content, including video, original stories and the latest headlines. By leveraging the Pulse 360 PVN solution, msnbc.com will be able to aggregate thousands of member sites in its own vertical networks and represent this inventory for sale to advertisers.
Member sites joining msnbc.com's Politics and TODAYshow.com networks enhance their sites through increased advertising revenue via display advertising and sponsored links; access to msnbc.com content, including the latest video feeds and story headlines; added search engine visibility; and the opportunity to align with the msnbc.com brand, a leading news site, delivering more than one billion page views and registering visits from more than 85 million computers in an average month.
Source: CNNMoney
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